We get it, we're parents too

We know that your baby’s safety comes first and we also know how much you want to give them the right start in life. As experts in the area of sleep, we know just how important good sleep is for both of you.

This is why we have devoted our time and expertise to creating a crib mattress that is not only safer, but also more comfortable.

  • Community

    Our network of advisors, parents and friends serve as our greatest inspiration and our reason for being.

  • Quality

    We don’t believe in cutting corners. We work tirelessly to make sure
    each and every one of our products is given the scrupulous attention to
    detail that we know your little one deserves.

  • Innovation

    We continue to be at the forefront of infant safety and sleep
    technology and look to proactively address the concerns of tomorrow.

  • Transparency

    We believe in straightforward communication with our customers
    because you and your little one deserve to have all the information.


Your donation will help us provide diapers, safe sleep spaces, and more essential items to children living in poverty through the non-profit organization Baby2Baby.

Sleep is our passion.

We believe in the importance of sleep in living a happy and healthy life. We have devoted years of research to creating solutions for better sleep for the entire family. Through this experience we have come to understand that the healthy development of your baby depends on you providing them with good quality sleep. So, we have dedicated Newton to helping you do just that.

  • Michael Rothbard

    Michael is an experienced specialty sleep entrepreneur and the Father of three small children. After experiencing all the sleep issues that come with being a new Father, he founded Newton Baby to address the needs that parents and their little ones have for better, safer sleep. Michael realized that the conventional approach to crib mattresses was obsolete. He focused on developing a better solution and this effort gave birth to the Wovenaire Crib Mattress, now the highest rated crib mattress on Amazon. As a proud Father and founder of Newton Baby, Michael is thrilled to bring the Newton Crib Mattress Pad to market to help make every crib safer and more comfortable.

  • Chris Ann Ernst

    A long-time friend and business associate of Michael Rothbard, Chris applies her passion and career experience in the fashion and home industries to her role as COO. An avid traveler, exercise enthusiast and language learner, Chris knows the importance of a great night’s sleep in her own life. An aunt to eight nieces and nephews, Chris understands just what a challenge it is to raise a child and couldn’t be happier than being a part of the team that introduces Newton to your family.

  • Krystal Blackman

    Krystal has been helping people rest easy for over a decade and naturally aligned with Newton. She leads the Customer Experience team, pairing her understanding of the benefits of better sleep with her passion for helping support family’s individual journeys. A new mother herself, she strives to bring safe sleep into every parents home, knowing first hand the comfort and peace of mind it brings.

  • Aaron Zagha

    Aaron Zagha loves sleep, LEGO, and online marketing, in that order. As our CMO he combines his quantitative background in finance with a love of all things internet and brand-building. He was also a customer before joining Newton and owns multiple Newton mattresses (one for home and one for Grandma's house), because his daughter doesn't sleep as well on anything else! He was previously the Head of eComemrce for Teleflora’s international business and serves on the advisory board of a few other internet companies. Prior to Newton and Teleflora, Aaron was a co-founder of Ownza, the social shopping and rebate site.

  • Laura Finklehoffe

    Laura is a marketing director, with experience working in branding and marketing for multimillion-dollar brands and startups. Her background in brand strategy, visual design, and account management informs her approach to building the authentic Newton brand. New to photography, when she is not working you'll find her learning the ins and outs of her new camera.

  • Kayla Johnson

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  • Joelene Wolfe

    As a kid, Joelene loved to perform the commercials she saw on TV for her family. So, it was no surprise to them when she turned that passion into being both a marketer and an actor.

    Through her career she has worked with many iconic brands and now handles Partnership Marketing for Newton. Spreading the word about Newton brings a smile to her face because as mom, she knows that our kids are priority number one.


Your donation will help us provide diapers, safe sleep spaces, and more essential items to children living in poverty through the non-profit organization Baby2Baby.