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Make the rest count.

We get it, we're parents too

We know that your baby’s safety comes first and we also know how much you want to give them the right start in life. As experts in the area of sleep, we know just how important good sleep is for both of you. This is why we have devoted our time and expertise to creating a crib mattress that is not only safer, but also more comfortable.

Our Values


Our network of advisors, parents and friends serve as our greatest inspiration and our reason for being.


We don’t believe in cutting corners. We work tirelessly to make sure each and every one of our products is given the scrupulous attention to detail that we know your little one deserves.


We continue to be at the forefront of infant safety and sleep technology and look to proactively address the concerns of tomorrow.


We believe in straightforward communication with our customers because you and your little one deserve to have all the information.

Sleep is our passion.

We believe in the importance of sleep in living a happy and healthy life. We have devoted years of research to creating solutions for better sleep for the entire family. Through this experience we have come to understand that the healthy development of your baby depends on you providing them with good quality sleep. So, we have dedicated Newton to helping you do just that.

Learn About Newton Design

Meet Our Team

Michael Rothbard


Michael is an experienced specialty sleep entrepreneur and the Father of three small children. After experiencing all the sleep issues that come with being a new Father, he founded Newton Baby to address the needs that parents and their little ones have for better, safer sleep. Michael realized that the conventional approach to crib mattresses was obsolete. He focused on developing a better solution and this effort gave birth to the Wovenaire Crib Mattress, now the highest rated crib mattress on Amazon. As a proud Father and founder of Newton Baby, Michael is thrilled to bring the Newton Crib Mattress Pad to market to help make every crib safer and more comfortable.


Chris Ann Ernst


A long-time friend and business associate of Michael Rothbard, Chris applies her passion and career experience in the fashion and home industries to her role as SVP. An avid traveler, exercise enthusiast and language learner, Chris knows the importance of a great night’s sleep in her own life. An aunt to eight nieces and nephews, Chris understands just what a challenge it is to raise a child and couldn’t be happier than being a part of the team that introduces Newton to your family.


Krystal Blackman


Krystal has been helping people rest easy for over a decade and naturally aligned with Newton. She leads the Customer Experience team, pairing her understanding of the benefits of better sleep with her passion for helping support family’s individual journeys. A new mother herself, she strives to bring safe sleep into every parents home, knowing first hand the comfort and peace of mind it brings.


Joi Williams


As a student, at John Jay College Joi developed an interest in human services and forensic psychology. She studied meeting human needs and focused on the overall quality of life. She wanted to make a difference. As a Counselor, her passion grew stronger and was able to encourage and council young adults in NYC. In her professional career, Joi’s experience in helping others and being able to relate to individuals assisted her in her current role as Customer Service Manager.


Newton Scholarship

At Newton, we strongly believe in the importance of sleep for living a happy and healthy life. Sleep is often overlooked as an integral component of health and wellness, and we have devoted our careers to changing that. We are passionate about the role of sleep in being one’s best self, and it is our mission to research and create the most innovative sleep technology to address the needs of your whole family.

We are dedicated to the advancement of the sleep and wellness industry and believe in education to achieve our mission. Newton is proud to announce our annual scholarship to provide support to inspired students who share in our passion for this field, so we can help them realize their dreams.

Essay Requirements:
Submit an essay (400-800 words, in first-person) describing the importance of sleep to your personal journey and how it impacts your mental and physical performance. Please include past experiences, future goals, and any other relevant thoughts you have about the industry. We want to get to know YOU, so please feel free to be creative!


  • Total Award: $1,000
  • Number of Awards Given: 1 winner per year

The award will be made out to the winner’s school in the form of a check, mailed to the winner’s personal address. Winners will be notified via email and will appear on our Newton Scholarship Page. Winners must comply with IRS rules to qualify for tax benefits of the scholarship.


  • US citizen or permanent resident
  • Enrolling (or enrolled) as a full time student of accredited college/university within the United States for completion of undergraduate degree focusing on a sleep or wellness field, or equivalent
  • Limit of 1 entry per contestant
  • Employees and professional affiliates of Newton are not eligible

Deadline: Friday, December 14, 2018.

Thank You!

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