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Make the rest count.

We get it, we're parents too

We know that your baby’s safety comes first and we also know how much you want to give them the right start in life. As experts in the area of sleep, we know just how important good sleep is for both of you. This is why we have devoted our time and expertise to creating a crib mattress that is not only safer, but also more comfortable.

Our Values


Our network of advisors, parents and friends serve as our greatest inspiration and our reason for being.


We don’t believe in cutting corners. We work tirelessly to make sure each and every one of our products is given the scrupulous attention to detail that we know your little one deserves.


We continue to be at the forefront of infant safety and sleep technology and look to proactively address the concerns of tomorrow.


We believe in straightforward communication with our customers because you and your little one deserve to have all the information.

Sleep is our passion.

We believe in the importance of sleep in living a happy and healthy life. We have devoted years of research to creating solutions for better sleep for the entire family. Through this experience we have come to understand that the healthy development of your baby depends on you providing them with good quality sleep. So, we have dedicated Newton to helping you do just that.

Learn About Newton Design

Founder, Michael Rothbard and his family

Meet Our Team

Michael Rothbard


Michael Rothbard founded Newton as a concerned parent and a 30 year industry veteran. With three young children, he knew the concerns every parent faced and where the industry missed the mark. He is proud to introduce Newton from his family to yours.


Chris Ann Ernst


With a background in sleep specific product development and retail, Chris Ann has brought her passion for design and comfort to the highest levels of the industry for over 20 years and couldn’t be prouder to help introduce Newton to your family.


Krystal Blackman


Krystal has been helping people rest easy for over a decade and naturally aligned with Newton. She leads the Customer Care team pairing her understanding of the benefits of better sleep with her passion for helping support family's individual journeys.


Taylor Pratt


A home product development graduate of FIT, Taylor has always been passionate about the environment and set out to align with brands and products that supported environmentally responsible messages and design. Newton was a natural fit.


Justina Bowen


As the oldest of four children, Justina learned to appreciate the peace that is a sleeping baby. With a background in psychology and sleep, she understands the need for not only a comfortable night’s sleep for baby but worry free nights for parents.


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